The Difference of Just One Year

Also, Bitcoin hovers close to $25,000

Remember last year’s Super Bowl?

The LA Rams took on the Cincinnati Bengals in an epic matchup at SoFi Stadium, and while it didn’t end the way I wanted (I’m a Cincinnati Bengals fan), the game stood out for another reason.

It could have easily been renamed the Crypto Bowl based in the number of ads run by cryptocurrency companies and exchanges. If you hadn’t heard much about crypto, it was impossible to be in the dark after watching that game.

This year, not so much.

Not one crypto company purchased ad time during the game. Contrary to popular belief, the ads were not banned during the game, they just weren’t purchased. As I have written about before, this crypto winter is brutal, and it should come as no surprise that crypto companies made the decision to back away from expensive advertising in the wake of pricing collapse and layoffs.

You can choose to see this as a bad thing, or a good thing.

I’m going to choose good. The industry was bloated and full of fraud. A little time away from the spotlight offers a chance to come back stronger.

And crypto will. It’s just a matter of time…

The Crypto Connection is for entertainment purposes only and is not meant to be financial advice. Please do your own research before investing in any asset class. Sara Celi is not a financial advisor, and holds several cryptocurrencies. To purchase her books on Amazon, please click here.