The Crypto Commercials are Coming
Plus a follow-up with New Story Charity, and other headlines from this week...
The biggest (American) sporting event is here!
It’s Super Bowl Sunday, and for once I am paying attention, as I am from Cincinnati and the Bengals are playing for a win to cap off an unlikely season. Who Dey is all I can say.
And tonight, as my beloved Bengals take on the Rams, there’s going to be another player on the field—crypto.
First, the teams are playing at SoFi Stadium, and SoFi has made no secret about its love of crypto trading. Already I’ve seen post of plenty Bitcoin and altcoin influencers attending various parties and events related to the game, and I’m bracing myself for many more.
Third, the Super Bowl’s halftime performance features Snoop Dogg, who is a huge investor in crypto. This week, he announced an NFT partnership with Gala Games, one set to make him a huge part of Gala Music. Longtime subscribers to this newsletter will remember that I believe Gala has a huge future, and that I think the company's vision of blockchain gaming is a winning one. Look for Gala Music to have some sort of tie-in to Snoop Dogg’s performance.
If you were them, wouldn’t you do the same?
By the end of the night, we might be calling this thing the Crypto Bowl. Take it for what it’s worth…
A follow-up:
A few months ago, I wrote one of my earliest newsletters about the efforts of New Story Charity to bring Bitcoin mortgages to families in El Zonte, El Salvador (Bitcoin Beach).
This week, I caught up with Josh Young, and he updated me on their initiative. Right now, the first eight homes have been moved into, changing the lives of about twenty-four people.
“We are starting our Bitcoin repayment model, and we have secured the land to build five hundred homes,” Josh told me. He went on to say New Story is moving faster than expected on the project, and that he’s very optimistic the organization will have two hundred of those homes completed by the end of this year.
As for the repayments though the Lightning Network, Josh said some modifications have been made. New Story found a way to offer the mortgages at a zero percent interest rate, and allow repayment over ten years. The average home in the program costs less than $10,000.
“Families understand how this works, so our lift [regarding Bitcoin] has been a lot lower,” Josh said. “This is a dream come true for them. Being able to get a loan in general has been a pipe dream, and they are really excited to get their own home.”
Josh travels to El Salvador every six weeks, and plans to return to in mid-March.
“The whole community will benefit from this model. Bitcoin is making this possible because it cuts out all the extras. The payments happen instantly and we can track it,” he said.
Finally…
McDonald’s is getting into the metaverse. Would you like a Big Mac with your avatar?
Make sure you’re keeping up with Intel’s foray into Bitcoin mining, which could have huge implications for that sector of the industry. Take a closer look here. Better yet, you can read Intel’s own words about their blockchain effort.
The Crypto Connection is for entertainment purposes only and is not meant to be financial advice. Please do your own research before investing in any asset class. Sara Celi is not a financial advisor, and holds several cryptocurrencies. To purchase her books on Amazon, please click here.